Hairdressers Journal Interview Leah Durrant
In this interview in the prestigious Hairdressers Journal magazine, Leah Durrant talks about her career and explains how other salons can be successful.
Beginning her career as a junior at Toni&Guy, Leah worked her way up to become Art Director and then salon owner of Essensuals in Guildford aged just 24. Leah has also worked alongside Trevor Sorbie and managed a Gina Conway Aveda Salon in London before opening her own salon in Chertsey in 2010.
In 2020, during the pandemic, many fellow salon owners and hairdressers reached out to Leah for advice and guidance. This led Leah to train as a business coach so that she could further support salons to recover from the pandemic and work towards future growth.
She said: "It is a really challenging time for hair salons. Some have only just recovered from the impact of the pandemic and now we are dealing with a national recession.
"As someone who has built a successful salon business from the ground up, I want to help as many salons and hairdressers as I can. There is money to be made in hairdressing, but many just don’t know how or where to start. That’s where I come in!"
By focusing on six key development areas, Leah says salons can weather the economic storm and future proof their businesses. These are:
Mindset and personal development
Manifest and visualisation
Goal setting
The 3 Rs: Retail, Rebook, Refer
Marketing
Knowing your numbers